How Artificial Intelligence Reshapes Sport Industry?

Ethical Large-Scale Artificial Intelligence within Sports

Presented By Aaron K. Baughman Baughman
Aaron K. Baughman Baughman
Aaron K. Baughman Baughman
AI Architect, Master Inventor, IBM

Aaron K. Baughman is a Principal AI Architect and 3x Master Inventor within IBM Interactive Experience focused on Artificial Intelligence for sports and entertainment. He has worked with ESPN Fantasy Football, NFL’s Atlanta Falcons, The Masters, USGA, Grammy Awards, Tony Awards, Wimbledon, USTA, US Open, Roland Garros and the Australian Open. He led and designed the ESPN Fantasy Football with Watson that has over 2 billion hits per day. Aaron worked on Predictive Cloud Computing for sports that have been published in IEEE and INFORMS. He was a Technical Lead on a DeepQA (Jeopardy!) project and an original member of the IBM Research DeepQA embed team. Early in his career, he worked on biometrics (face, iris, and fingerprint), software engineering and search projects for US classified government agencies. He has published numerous scientific papers and a Springer book.    Aaron holds a B.S. in Computer Science from Georgia Tech, an M.S. in Computer Science from Johns Hopkins, 2 certificates from the Walt Disney Institute and a Deep Learning certificate from Coursera. Aaron is a 3-time IBM Master Inventor, IBM Academy of Technology member, Corporate Service Corps alumni, a lifelong INFORMS Franz Edelman laureate, global Awards.ai winner and an AAAS-Lemelson Invention Ambassador. He has 101 granted patents with over 150 pending.

Presentation Description

Unintended bias and unethical Artificial Intelligence (AI) technologies can be detected by fairness metrics and corrected with mitigation techniques. Fair computational intelligence is important because AI is augmenting human tasks and decisions within every facet of life. As a core component of society, sports and entertainment are becoming driven with machine learning algorithms. For example, over 10 million ESPN fantasy football players use Watson insights to pick their roster week over week. A fair post processor ensures NFL players, irrespective of the team assignment, are projected for an impartial boom in play so that owners avoid basing their team roster decisions on biased insights. This is critically important because users spent over 7.7 billion minutes on the ESPN Fantasy Football platform during the 2018 season. In another example, automated video highlight generation at golf tournaments should be contextually fair. Golf player biographical data, game play context and weather information should not skew deep learning excitement measurements. An overall player video highlight excitement score that includes gesture, crowd noise, commentator tone, spoken words, facial expressions, body movement, and 40 situational features is continually debiased. The resulting highlights are pulled into personalized highlight reels and stored on a web accelerator tier. Throughout the talk, I will show examples of using an open source library called IBM AI Fairness 360 and the IBM OpenScale cloud service to provide highly veracious insights.

Presentation Curriculum

Ethical Large-Scale Artificial Intelligence within Sports
57:26
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